Let's delve into the world of luxury leather goods and explore Dunhill's latest venture, a refreshing take on their 2026 strategy. This British brand, owned by Richemont, is making a bold statement with its 'Heritage in Motion' series, a campaign that seamlessly blends motoring roots with everyday practicality.
Unveiling Dunhill's Vision
Simon Holloway, the creative director of Dunhill since 2023, has a clear vision for the brand's future. He aims to create 'beautifully functional objects' that balance the brand's rich heritage with a modern twist. The new leather collections are designed with the client in mind, offering a 'complete leather wardrobe' for various occasions.
The Heart of the Collection
The collection is structured around three key concepts: 'Heritage', 'Alfred', and 'Century'. 'Heritage' is a bespoke line crafted in bridle leather, made in Walthamstow, North London, emphasizing Dunhill's British craftsmanship. 'Alfred' is Holloway's take on the briefcase, available in three sizes and colors, offering a classic yet modern attitude. 'Century', inspired by travel and trunks, carries an early 20th-century exploration spirit with its beautiful padlock and timeless design.
A Modern Take on Tradition
What makes this collection particularly fascinating is Holloway's approach to blending tradition with modernity. He aims to remove Dunhill from the trend cycle, focusing on craftsmanship, quality materials, and enduring design. The collection is not about seasonal trends but about creating timeless pieces with rich colors and beautiful materials.
Craftsmanship at its Core
Craft and construction are the backbone of this collection. Holloway emphasizes the need for each bag to feel unmistakably Dunhill, with a sense of assurance and understated elegance. The craftsmanship is evident in the choice of leather, stitching, handles, and finishing. The hardware, for instance, is executed at a high level of quality, reflecting Dunhill's standards.
The Details Make the Difference
One thing that immediately stands out is the attention to detail. From the hand-burnished patina calf to the stitched handle on the Alfred bag, these are genuine expressions of craftsmanship. Even the use of solid leather handles and reeded metal detailing in vintage palladium showcases the brand's commitment to quality for the discerning client.
Storytelling Through Campaigns
The 'Heritage in Motion' campaign is a series of four videos that trace the brand's motoring, craft, and British design heritage. Holloway believes it's important to explain the origins of Dunhill, as not everyone associates the brand with its motoring accessories roots. The campaign serves as a platform to retell this rich history and connect contemporary products to their lineage.
A Long-Term Vision
Looking ahead, Holloway is focused on the long game. He envisions the collection remaining relatively unchanged, as his ambition was never to create something that required constant reinvention. He wants these pieces to be seen as enduring objects, relevant because of their quality, craftsmanship, and timelessness.
Final Thoughts
Dunhill's 'Heritage in Motion' series is a testament to the brand's commitment to its roots while embracing modern functionality. With a focus on craftsmanship and a unique storytelling campaign, Dunhill is set to make a lasting impression on the luxury leather goods market.
